It was 2016 and we were hungry.
After co-founder Wiley Cerilli dropped out of college three times, and then went on to sell a multi-million dollar platform to help small restaurant businesses increase their digital presence, he and Matt Doumar went on to bring on-demand, craveworthy foods to areas that otherwise lack options.
Good Uncle officially launched an app based, on-demand, delivery-only restaurant in 2016 at Syracuse University. The goal was to bring delicious foods to remote areas.
An instant hit. Syracuse University was such a success, that our small team started to grow, and little by little, we expanded to over 15 college campus locations.
Our world-class culinary team crafts a multi-category menu optimized specifically for delivery. All of our food is crafted by a team of talented chefs, and is produced fresh in our network of regional kitchens, loaded into state-of-the-art refrigerated vehicles, and finished cooking in the ovens on-board the vehicles after the order has been placed.
We've found a way to get fresh, high quality meals delivered on-demand without building an expensive kitchen in each of our markets. Think of us as a restaurant and a delivery platform all in one.
"I love that I can order Good Uncle meals for delivery on campus, or pick them up at the dining hall and heat them in my room. GU has been a life saver on days that I'm too busy to cook (or just want something really good)."
- Daisy M, Syracuse University
Instead of doing direct delivery, we deliver to drop points, we select 7-8 of the most popular places to order food, live, or study on campus to deliver to multiple students at a time. This allows us to have no delivery fees or minimums as we split the delivery cost between multiple customers and pass the savings onto the customer. In doing so, you’ll never have to settle for sketchy scrambled eggs, or day old pizza.
We’ve made it affordable for all.
By the end of 2018, Good Uncle was acquired by Aramark, positioning the business as a new strategic partner in the higher education space.
However, things took a turn in March of 2020 when higher-ed operations were put on pause due to COVID-19. In light of the pandemic, Good Uncle recognized the need for safe (contactless pick-up), high-quality, pre-packaged meals in Hospitals, Corporate Dining, and Higher Education facilities alike.
What started out as a donation opportunity (over 2,400 meals across 5 hospitals in the Philadelphia area to front-line workers), ended up leading us to a new business vertical as a direct result of seeing the immediate demand for Good Uncle meals. Good Uncle received dozens of notes and social media engagement from recipients of the donation asking where they could get these meals for everyday consumption.
We went from donating meals as a way to say thanks, to adapting our business model (operating in Higher Ed) to meet the scale and demand of retailing Good Uncle by scaling and adapting our current operations.
By June of 2020, the Good Uncle Retail venture was fully operational and backed by the Aramark support system.
Our clients range from corporate dining locations such as New York Life, to hospital facilities like Main Line Health, and higher education campuses - all of which directly fulfill the need of a convenient meal solution. Currently, we're continuing to expand up and down the eastern seaboard.